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You don’t have to be an IP professional to understand the importance of intellectual assets in today’s information age. The old industrial ‘bricks and mortar’ era has been replaced by a powerful knowledge-based economy, with ideas and innovation as the new currency. In this environment, IP is now longer just a means of protecting innovation – it’s also a potent business asset and a means of capturing value. IP Rights have become the most important form of competitive power that any company can own; they are the foundation for a product’s market dominance and continuing profitability, the basis for an almost unrivalled method of revenue-generation, through licensing or merchandising, and are often the key objective in mergers and acquisitions (M&A).
Where the core of a company is its IP, it’s important for the executive management to understand the extent of these rights and what IP can do for them. However, the management of a company’s IP Rights is a challenging, fast-moving and, often, unpredictable task. So long as intangible assets continue to play a pivotal role in bolstering a company’s bottom line..............Click here to download the full white paper.
