Case Studies

It owns some of the UK's best-loved brands, but in order to protect them, Premier Foods also needed an effective IP management system. Trademark Manager JoAnna Emery explains why the IP department chose CPA Global’s FoundationIP and sets out the process and systems that have been put in place.

To maintain the company's image, brands and products and protect it from infringement and loss, Cardinal Health's Clinical & Medical Products Division needed to centralise and integrate its IP management activities, automate risky manual tasks and implement stable approaches that would enable them to reduce time to market.

With a demanding client requiring a large number of accelerated examination patent applications every month, Oppenheimer's attorneys were spending too much of their time on searches. It was clear that the firm had to find a better way to get things done. Taking advantage of CPA Global's research services, Oppenheimer was able to meet the demand, free its attorneys to concentrate on more productive activities - and reduce costs.

Recognising that back pain is the Number 1 cause of healthcare expenditures in the U.S., NuVasive launched in 1997 to address the unmet need for implants, instrumentation and procedures for the minimally disruptive surgical treatment of spine disorders. In 2001, the company launched its first products and achieved approximately $2.1 million in sales. Although a modest start in hindsight, NuVasive quickly emerged as an in-novator and by 2005 it received the "No. 1 Fastest Growing Company in...