Trademark blindspots in China

Understanding the complex linguistic rules and applying the right cultural intelligence required to thoroughly protect your brand can be difficult in any foreign jurisdiction, with China proving to be one of the most challenging. This can result in errors in trademark maintenance programmes, particularly watching and searching, which can in turn lead to companies finding that their own brands are being turned against them - and not even large multinational corporations are exempt from this. In some cases, these companies even have to make multi-million dollar payouts to reclaim the rights to use their own brand names – but with the right knowledge, costly errors such as these are easily avoided.

In this one-hour webinar, CPA Global's Trademark Monitoring Specialist Jeevan Retnam and guest speakers Coral Toh from Ella cheong and Kevin Wong from Ella Cheong Spruson & Ferguson reveal ways for companies to ensure that their brands are fully protected in this crucial but challenging jurisdiction.