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White Papers

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Closing the innovation value gap
March 2008
In order to continue generating valuable intellectual assets and to stay competitive, companies must be committed to expenditure on innovation. The problem for many, however, is that they do not see the returns they expect from this commitment and that can cause trouble with investors.By Jeff Maddox, CEO of CPA Global North America LLCWhite Paper Contents
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Industry Collaboration: A new era of open innovation
December 2007
The idea of sharing ideas and innovation between companies and competitors would seem to be the very antithesis of business intelligence. In-house research and development (R&D) is traditionally a guarded affair, as any subsequent innovation has to be protected in order to provide the company with the opportunity to make back (hopefully with profit), the initial expenditure spent on the R&D in the first place. In this context, the idea of opening the closed doors of research for...
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A CEO's Guide to IP
November 2007
You don't have to be an IP professional to understand the importance of intellectual assets in today's information age. The old industrial 'bricks and mortar' era has been replaced by a powerful knowledge-based economy, with ideas and innovation as the new currency. In this environment, IP is no longer just a means of protecting innovation - it's also a potent business asset and a means of capturing value.By Jeff Maddox, CEO of CPA...
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Going Digital: How to Manage your Brand on the Internet
November 2007
The Internet has radically transformed IP strategies. Today, a company trading without an impressive online presence is analogous to a writer without a word processor. According to the figures released by the Internet Advertising Bureau (IAB) in May 2007, there are now 30.9m people online in the UK alone (66% of the population). The percentage is even higher in the US with 69.5% of the population (210.5m) registered as regular Internet users, according to Internet...
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