The Summit of IP wisdom

A Global Brand Protection Summit held at Amsterdam’s Radisson Hotel from 25-26 September will be the centrepiece of IP events planned for late 2007 by Legal IQ. Titled ‘Exploiting Your Intellectual Assets by Adopting Cutting-Edge Brand Protection Strategies’, the conference will give IP practitioners the chance to escape their offices and hear about all the latest branding developments from an illustrious range of peers and their firms.

Scheduled in consultation with top-flight IP executives – such as Nokia’s global IP director, Lucy Nichols – the Summit is set to enlighten visitors on the plethora of new ways in which brands are impacting on customers’ everyday lives. Here are just a few of the crucial features that will be presented over the two days:

• Updates on recent and upcoming European Court of Justice (ECJ) legislation will be provided by Intel, while the Office for the Harmonisation of the Internal Market (OHIM) dispenses advice on how to use the Community Trademark
• The Walt Disney Company will be on hand to offer hints and tips on transforming your protective brand management approach into an aggressive, business-focused strategy
• With BP’s phishing trouble proving that the activity does not just affect financial institutions, the firm will show how to protect your brands in the online environment
• TomTom’s example on brand protection will highlight the importance of fully integrating brand awareness throughout your company
• Levi Strauss & Co’s infringement survival stories will demonstrate how to optimise the use of limited resources in order to combat the copycats

Further examples of best practive will be drawn from case studies of McDonalds, Merck, Toyota and the IP preparations for London 2012.

Legal IQ are hosting two other major IP events before the Summit gets underway: the European Corporate Counsel Guide to Drafting, Prosecuting and Litigating Patents in the US, at Searcy, 30 Pavilion Road, Knightsbridge, London on 10-11 September; and Intellectual Asset Management in the Financial Services Industry at Novotel London West Hotel on 17-18 September. Click here, here and here for details of each event.