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US backs Thai camcording crackdown

US backs Thai camcording crackdown

The US Embassy in Thailand has lent its weight to an IP campaign in the Far East territory, backing the launch of an anti-piracy film trailer. The short clip, created by Thailand’s Motion Picture Association (MPA), will be tacked onto screenings of The Simpsons Movie and hit around 600 cinemas across the country. Complete with a voiceover from Thai actress-singer, Marsha Watanapanich, the trailer warns against penalties of illegal camcording. The United States is supporting the campaign as it holds mutual benefits for the US and Thai film industries.

US Ambassador Ralph Boyce, who attended the launch, said: ‘The film industry is an important one for the United States, and also an increasingly important one for Thailand. Thai films are taking a growing share of screen time and box office revenue in Thailand, and finding critical acclaim and enthusiastic distributors worldwide.

‘In addition, there are thousands of other good, secure jobs in this industry for creative people, from the camera operators to set designers to sound effects engineers to artwork designers and advertisers. The future of the Thai film industry is depending on us to protect their works and give them an opportunity to make a career out of their creative skills.’

Department of Intellectual Property (DIP) director general, Puangrat Asavapisit, said: ‘There is a need for more public education to inculcate a sense of awareness that piracy and buying pirated goods is wrong. Government and industry must come together to reach out to moviegoers. This trailer launch is an excellent example of such a partnership.’

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