Gucci sues 2 Chinese companies over trademark infringement

Italian fashion house Gucci is suing 2 Chinese companies claiming they infringed its trademarks. Gucci are suing Shanghai Basto Shoes Co and the Hualian Hypermarket Co at the Beijing Municipal No.1 Intermediate People’s Court.

Gucci has demanded that the 2 defendants immediately cease manufacturer and trade of ladies shoes carrying a logo very similar to that of Gucci – the famous double locking ‘GG’ pattern. The company is seeking compensation of 500,000 Yuan ($66,600) from the 2 firms.

Gucci said it had found the ladies shoes being sold in the hypermarket and had instructed an agent to buy a pair for evidence. Gucci has argued that Shanghai Basto had “apparent subjective malice” in infringing on the companies rights.

The Beijing court will try the case, but with no dates or further details given.

IP Review Online will be monitoring the progress of the case, so check back for updates