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US media giants form copyright pact
Some of the biggest media companies in the US including Microsoft, Walt Disney and Viacom have agreed on a set of guidelines to protect copyrights online.
The agreement is that they will each use technology to eliminate illegal content being uploaded and then to block any material before it is publicly accessible.
"These principles offer a road map for unlocking the enormous potential of online video and user-generated content," Disney Chief Executive Bob Iger said in a statement issued by the participating companies.
However Google, the centre of copyright attention with a $1 billion copyright lawsuit looming over it’s online video service website YouTube, was notably absent from the pact.
Google has itself launched a new tool designing to give licence holders rights over whether their content can be displayed. Learn more here.
The industry group also included News Corp.'s Fox and MySpace units, CBS Corp., General Electric Co.'s NBC Universal, and online video services such as Veoh Networks and Dailymotion.
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