View articles by subject:
IP Resources
Is it the End of Domain Tasting?
Google has said that it would start work to help make domain tasting advertising workarounds far less lucrative. Resulting in more domain names being available on the market for legitimate buyers.
Domain tasting is an exploit of the domain name registration process. When you register a domain name, you are entitled to 5 days of grace to change the name, thus allowing for omissions like typing errors etc.
However what some have done, is to use this grace period to register hundreds, if not thousands of domain names, and then over the 5 days grace assess which domain names are more suitable for their business, i.e. which ones generate the most revenue.
This process literally holds up millions of domain names at any time, making it far harder for genuine buyers to purchase their desired domain.
To start combating this exploit, Google will start creating a list of the domain names that are registered and dropped within five days. As many domain tasters reuse the domains over and over, Google, using this list combined with their AdSense program, will be able to exclude the domains so that advertising revenue cannot be generated from them within the five days.
"We believe that this policy will have a positive impact for users and domain purchasers across the Web," Google spokesman Brandon McCormick said.
Yahoo has already been working on limiting the effects that domain tasting has on the industry and has already taken legal action against several domain name registration companies.
Add to RSS: 
Add this page to:
User Comments
Post a comment
Related Articles
- Going Digital
The Internet has radically transformed IP strategies in the past 20 years and it is showing no signs of slowing down. In an extract from CPA’s latest white paper, Dominic Speller sets out expert…
- £560,000 for an 's'
.co.uk Domain name records in the UK were smashed, with cruises.co.uk being bought for £560,000. The previous record was held by recycle.co.uk, which was bought for £153,000 in October 200…
- MySpace wins MySpace.co.uk domain name
MySpace has won the right to the domain myspace.co.uk, despite the domain name being registered before the networking site was launched.
Domain Registry Nominet, caused a stir in the industry as my…
- Freedom of speech cybersquatting to increase
The World Intellectual Property Organisation (WIPO) has declared that registering and using a domain name similar to that of an organisation and then to use it to protest against them, it's products o…
- Dell fights cyber-criminals in court
In October of this year Dell filed a lawsuit under seal without notice (to avoid the destruction or editing of evidence) against several individuals and 3 domain name companies: BelgiumDomains, Capito…
- New Zealand lawyer elected new ICANN chair
The Board of the Internet Corporation for Assigned Names and Numbers (ICAAN) has unanimously voted to elect New Zealander Peter Dengate Thrush as its new chairman.
A civil litigation lawyer special…
- ICANN rejects .xxx plan
The Internet Corporation for Assigned Names and Numbers (ICANN), has stopped a proposal to create an .xxx domain specifically for adult web sites for the third time.
ICANN cited fears that it…
- ICANN moving to independence
The Internet Corporation for Assigned Names and Numbers (ICANN), jointly run by the US government has managed the Internet since its inception by the Clinton administration in 1998. The goal was to ma…
- Domain names to be released in Indian languages
Initial registrations for domain names in Indian languages are expected to commence in January 2008. 5 languages, Hindi, Tamil, Sanskrit, Bengali and Punjabi have been planned for the initial launch, …
- Cybersquatting escalates in Asia
Inexpensive domain names are fuelling the growth of cybersquatting in the Asia continent. For example, Chain’s .cn domain is now so inexpensive that sites are available through a re-seller for a…