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IP Conversation:

• A community approach to protecting IP
  Marc Robert Miller, eBay UK Ltd's senior director of legal affairs, outlines the company's vigilant approach to IP protection to Edward Fennell, and explains how eBay works to protect the IP Rights of brand owners
   
• Going global
  Sophisticated software systems can help today's businesses manage their IP portfolios on a global scale, says Simon Hughes, Antoinette Lachat and Maurus Schreyvogel from the Novartis Group. They explain why they chose CPA Memotech 2004
   
• The Importance of affiliation
  Affiliation to a professional body can gain you, your clients and your industry a competitive advantage, says Maggie Ramage, partner at Alexander Ramage Associates and member of the governing council of the Institute of Trade Mark Attorneys (ITMA)

CPA Insight:

• e-billing - A new dawn for Invoicing
  David Merrylees, senior partner at Dannemann Siemsen Partnerships in Rio de Janiero, explains how CPA Inprotech helped his firm implement Internet automated billing
   
• Working together
  Maintaining trademark rights in a global marketplace can often be a complex and time consuming process. Helen Boydell outlines three services that can help
   
• A step ahead
  Philippa Edward explains how the latest version of TMDS Direct is helping clients to improve how they manage their watching portfolios

Features:

• 10 questions CEOs will ask in the next five years
  We report back from 'The Business of IP', a ground breaking conference that examined how to best correlate business and IP strategy for effective financial gain
   
• The IP Guide to... Scandinavia
  We continue our series on IP practices around the world with a look at developments in IP legislation in Denmark, Norway and Sweden
   
• That's entertainment
  IP has been the cornerstone of the entertainment industry since its earliest days. Jeremy Dickerson, head of the IP Litigation Group at Burges Salmon LLP explains why
   
• How to exploit patents for profit
  Patent registrations don't simply protect innovation, they can also be bought and sold for tangible financial rewards, says Peter Spours from ThinkFire 

Regulars:

• Letters
  Your thoughts and feedback
   
• Opinion
  Prior art searches many be an indispensable part of a patent protection strategy, but they don't have to be so costly, says Leon Steinberg, CEO of Intellevate
   
• Global news
  A round-up of the latest developments in IP
   
• Brand focus
  Johnny Acton stops off for a Starbucks experience
   
• Patents that Changed the World
  We take a trip into the life aquatic with Jacques Cousteau's pioneering Aqualung
   
• IP events
  CPA at INTA
   
• Reviews
  Book highlights this issue
   
• Lighter side
  Richard Brass looks behind the scenes at IP protection in the fashion industry