IP Conversation:

• A recipe for success
  Paula Nelson, general counsel (IP) at Nestlé, explains the company’s forward-thinking approach to IP strategy to Edward Fennell
   
• The mobile revolution
  As more mobile phone users choose to browse the Internet on their handsets, domain name registrations are becoming key, says Caroline Greer from dotMobi
   
• IP events
  This year’s INTA annual conference attracted a record number of delegates to Toronto. We report back from the event and discuss what the organisation is planning for the future with INTA’s Daryl Grecich

Features:

• World Cup fever
  The 2006 FIFA World Cup highlighted what many brand owners already know: football is big business. Emma Jones discovers the importance of IP on and off the pitch
   
• How to value your IP
  Only by valuing intangible assets, such as IP, can a company definitively measure its own worth, says Robert Wulff from Griffith Hack, Australia
   
• Keeping it in the family
  Starting a family company can make logical business sense, says Jeremy Phillips, but what happens to the family brand if that company splinters?

Legal Briefs:

• A haven for tax?
  Companies need to start paying attention to the tax issues of transferring IP, says Isabel Verlinden from PricewaterhouseCoopers
   
• The IP Guide to... France
  We continue our series on IP practices around the world with a look at developments in IP legislation in France
   
• How to protect your brand online
  The Internet provides an unrivalled method of communicating with customers, but it can all too easily be exploited, warns Janet Satterthwaite from Venables LLC 

CPA Insight:

• Balancing the books
  Tessa Bucks explains how CPA Inprotech helped Boult Wade Tennant enhance its financial accounting system
   
• Driving lessons
  Leon Allen examines how CPA has helped Australian law firm Davies Collison Cave to adapt its business strategy to meet its clients’ changing needs
   
• An automatic success
  Karl-Peter Zietlow, from leading automotive supplier ZF Friedrichshafen AG, explains how CPA’s renewal software is helping his company manage its patent cases with greater ease     

• Letters
  Your thoughts and feedback
   
• Opinion
  Toe Su Aung, associate general counsel with British American Tobacco
   
• Global news
  A round-up of the latest developments in the IP industry 
  

• Brand focus
  Johnny Acton looks behind-the-scenes at Amazon.com
   
• That's entertainment
  Jeremy Dickerson examines how international copyright law is evolving to reflect our viewing habits
   
• Reviews
  Book highlights this issue

• Patents that changed the world
  We uncover the fascinating history of the G&T
   
• Lighter side
  Richard Brass examines our fascination with Eastern traditions and philosophies