IP Conversation:

• The house that Jack built
  David Gooder, vice president and chief trademark counsel at Jack Daniel’s Properties Inc, outlines the company’s personal approach to IP strategy
   
• Back to basics
  You don’t have to sacrifice quality for quantity when it comes to off-shoring patent functions to India, says Harry Gwinnell, Cargill’s vice-president and chief IP counsel
   
  
  

Features:

• Going global without getting burnt
  Marice Cumber, Christopher Panas and Margaret Briffa explain how small- and medium-sized enterprises can use their IP to expand abroad with minimum risk
   
• Signals of change
  The role of IP in the telecommunications industry has changed radically in recent years, as IP Rights become valuable assets for cross-licensing and market domination. But what does the future hold?
   
• The marvel of licensing
  Licensing IP Rights can enable a company to open new revenue streams and expand its market presence on a global scale. We examine the licensing strategy of Marvel Entertainment, Inc

Legal Briefs:

• The Community Trade Mark 10 years on
  A decade after the CTM was introduced to assist IP protection in the EU, we celebrate the first anniversary of the system and look at how it has evolved
   
• The IP Guide to... Poland
  We continue our series on IP practices around the world with a look at developments in IP legislation and enforcement practices in Poland
   
• Is someone parking on your domain?
  Are your competitors using the Internet to target your customers, asks CPA’s
  Samantha Frida

CPA Insight:

• Software is a service
  Tom Melville explains how CPA Inprotech helped Australian attorney firm Madderns to introduce a new age of customer service
   
• How to keep your patent portfolio in order
  In today’s highly competitive economy, how you manage your patent portfolio can make all the difference to increasing profi tability and retaining market share
   

• Letters
  Your thoughts and feedback
   
• Opinion
  Raymond Millien, general counsel, Ocean Tomo, LLC
   
• Global news
  A round-up of the latest developments in the IP industry 
  

• Brand focus
  The clean and simple attraction of the Apple iPod
   
• That's entertainment
  Jeremy Dickerson outlines the relationship between patent law and computer-generated animation
   
• Reviews
  Book highlights this issue

• Patents that changed the world
  We uncover the checkered history of the games console
   
• Lighter side
  Richard Brass examines our fascination with deceased celebrities