08:03 • 20 Nov 2008
IP Review Issue 7
July 2004
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Features
- Brand new world
John Williamson considers the future of branding
- Patently female
Deborah Jaffé examines a historic problem
- Are your rights going to work?
Joff Wild looks at what companies need to do to start profiting from their IP
- From sunk costs to sound strategies
How can you extract value from your intangibles?
Legal Briefs
- Pixel protection
Few designers have taken the option of registering their icons, web pages and computer designs. David Bainbridge explains the new right
- Genericide: an adman’s dream?
Why are advertisers choosing slogans that fly in the face of traditional wisdom on trademark protection?
- The fellowship of the rings
Simon Bennett explains why not to cash in using Olympic imagery
CPA Insight
- CPA spotlight
Attorneys and marketers go head to head at the Brand Management Forum
- CPA Software Solutions
Fernando Maiques explains what’s in the latest updates
- Great strides forward
Michael Maggs explains how IP attorney firm K&S implemented CPA Inprotech
- 10 commandments for trademark owners
Bianca McDonogh offers sound strategies
Regulars
- IP Conversation
Georgina Evans discusses trademark protection at GSK with Edward Fennell
- Inventions that changed the world
What happened when the technology of James Bond came into the living room?
- Cybermoney by numbers
Fast stats from around the Internet
- Lighter Side
Richard Brass looks at the lucrative world of criminal branding