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Richard Brass
Richard Brass
Richard Brass is a columnist for The Times and writes the 'Lighter Side' column in IP Review magazine every issue. He also writes on business issues for The Daily Telegraph and is the former editor of Punch.Articles by this columnist
Colour Blind
They say blue and green should never be seen. But, as Richard Brass discovers, in the world of IP you might as well add orange, purple and a whole lot more than that to the list. You might think telecoms companies would have more important things ...Open wide
Not heard of open source? It’s the new way to tap into the world’s resources. And big business and techie whizzkids alike are excited by it, says Richard Brass Many supporters are convinced that open source is the best thing to happen ...Good, Bad and Ugly?
The negative response to the 2012 London Olympic Games logo had brand experts predicting that it a very short future. But maybe...just maybe, London has got it spot on, says Richard Brass When the 2012 logo was unveiled in June, there were two mai...Fancy footwear
A splash of technological innovation can transform even the most pedestrian activity into the latest craze, says Richard Brass Maybe this risks showing my age, but when I was a kid the coolest things in footwear were baseball boots. Black canvas ...A Hard Cell
Who Wants to be a Millionaire? cheat Tecwen Whittock may have infamously coughed his way into the headlines, but now it looks like he’s laughing his way to the bank. Richard Brass looks at the lucrative world of criminal branding. Nasty thin...Industry Chic
IP protection has become as indispensable a part of the fashion business as the little black dress, says Richard Brass. Not so long ago, the tools for making it as a fashion designer were simple. A good pair of scissors, a Bohemian garret in one o...Talking Shop
Shopping was something we did on a day out. Now people shop on the Internet or in their lunch hour. Richard Brass looks at the decline of the trusty high street store. For most of the 20th century, eager entrepreneurs wanting to learn how to make ...Who Owns a Tradition?
Western businesses may hunger for the wit and wisdom of the East, but that shouldn't afford them the right to register an ancient tradition as a Twenty-first Century idea, says Richard Brass. You can’t beat a few sessions of yoga for bringin...Grand Thefts
These days games makers are just as vulnerable to piracy as the film and music industries. Richard Brass downloads the worst cases of software theft, and asks if it isn’t just a matter of changing attitudes. They love their crime at Rockstar...Raising the Bar
World champion Grant Hackett’s swimsuit, Asafa Powell’s running shoes and Sergey Bubka’s pole vault all have a part to play in their users’ success. Richard Brass offers a word of thanks to the unsung heroes of IP. When Gra...Trade Secrets
Some companies go to great lengths to protect their trade secrets, but as Richard Brass points out, sometimes the true value of a secret can be found in just having one. When it came to trade secrets, Willy Wonka played hardball. Convinced that hi...Milking Mozart
Exploiting the image rights of long–gone celebrities can be a lucrative business, says Richard Brass, so is it any wonder that companies are quick to jump on the bandwagon? Music can inspire remarkable surges of creativity. Given the right t...Trading Places
Can a country, city or region really make a mark as a brand? Richard Brass looks at the places and the people who are flexing their IP Rights in a new wave of patriot games... It seemed like a good idea at the time. Huntington Beach in California&...Star Struck
Personality merchandising can be a lucrative addition to any brand strategy. But it doesn’t always pay off as it should. Richard Brass lifts the lid on the fragile world of celebrity endorsement. Josiah Wedgwood has a lot to answer for. He m...
