Brands and bands

Half way into 2004, Agenda Inc, a San Francisco marketing firm, reported on the use of brand names in the lyrics of Billboard Top 20 songs over the previous six months. The company noted that there had been 645 instances in the year to date compared with 643 in the same period in 2003. Brands benefiting from the most references were Cadillac (41 mentions), with Hennessy in second place on 39 and Gucci and Rolls Royce tying for third with 26 each. There were also first appearances for Geico and the Bank of America.