12:29 • 07 Oct 2008
Notes & Quotes
Origin of the Name: Häagen Dazs
Reuben Mattus started working for his mother’s New York-based ice-cream business in the early 1920s. He sold her wares in the Bronx from a horse drawn wagon. Mattus was a bit of a visionary and dreamed of creating the world’s best ice-cream. As a result of his business acumen and insistence on the use of top quality ingredients, the company expanded considerably during the 1930s, 1940s and 1950s.
In 1961, Reuben decided to go it alone. To give the new brand an air of old fashioned European know-how, he dreamed up the name Häagen-Dazs.
Reuben Mattus started working for his mother’s New York-based ice-cream business in the early 1920s. He sold her wares in the Bronx from a horse drawn wagon. Mattus was a bit of a visionary and dreamed of creating the world’s best ice-cream. As a result of his business acumen and insistence on the use of top quality ingredients, the company expanded considerably during the 1930s, 1940s and 1950s.
In 1961, Reuben decided to go it alone. To give the new brand an air of old fashioned European know-how, he dreamed up the name Häagen-Dazs.