Just One Cornetto, Give it to Me...

When the famously foul-mouthed British Chef, Gordon Ramsay, dished up a new pudding known as the ‘home-made-mini cornetto’ in one of his London restaurants, it didn’t take long for Unilever, the real makers of Cornetto, to take notice. Unilever lawyers warned Ramsey, star of the celebrity cook-up programme Hell’s Kitchen, to remove the item from his menu, as it was likely to ‘damage the distinctiveness of our Cornetto mark.

Ramsey was reportedly reluctant to agree, remarking ‘If anything we are improving the image of Cornetto in giving it a new twist’. In the summer of 2004, a Unilever spokesman revealed that the company had ‘received a telephone call from the restaurant apologising and stating that they had removed the name from their menu and website.’