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IP Strategies Track

 
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IP Must Support the Business – How Do You Know if You Do?
IP plays an important role in today’s business strategy and chief IP counsels are receiving increased pressure to support the business. How do you ensure that your IP department is aligned with business objectives? Pratt & Whitney discusses several strategies to leverage IP to support the business: operational/cost competitive advantage, royalty streams, litigation prevention, and competitive barriers among others.

What is Micron Technology's IP Strategy?
Discover how Micron Technology’s portfolio management solutions can be implemented at your organization. Discussion highlights include how to effectively bridge the gap between R&D and IP.

Special Searching for Competitive Intelligence
Law firm Garlick, Harrison & Markison LLP presents a variety of ways that patent information can be used by companies on a strategic basis to make better decisions, including tracking competitors’ research, evaluating patents for acquisition, and determining licensing and litigation strategy.

Panel Discussion: IP Risk Management
Join your peers for a discussion about best practices in the many aspects of IP risk management.

  • AON Professional Services Group discusses recent risk trends in IP and provides insight into types of claims arising and ways to reduce their occurrence
  • Morrison & Foerster LLP shares the firm’s rationale and approach to outsourcing its patent maintenance and annuity function
  • Ropes & Gray LLP outlines the fundamentals of a sound docketing department, including staff, data, processes and infrastructure


Beyond IP: Legal Process Outsourcing

Learn about CPA’s new legal support services, designed to complement busy law firms and corporate legal departments. From litigation support to contract management, CPA becomes an integral part of your legal team, extending your capabilities and increasing efficiencies.

Panel Discussion: Proven Outsourcing Strategies
Join your peers as they share best practices and do's and don'ts for outsourcing strategy.

  • Intel offers its tips for finding out what processes and projects can be successfully outsourced and how to ensure a successful outcome
  • An attorney for C.R. Bard explains why and what non-legal IP functions he decided to outsource, and how he leverages CPA's many services to improve efficiencies.
  • Schwegman, Lundberg & Woessner, P.A. shares how it successfully outsourced various back office activities to lower operational costs and gain a competitive edge while improving its bottom line

Foreign Filing Strategies
Foreign filing strategies are increasingly critical to the shaping of the modern patent portfolio. Sun Microsystems, Inc. focuses on several strategic considerations that can influence decisions on patent application filings and management of patent portfolios outside the U.S. and how those factors might be weighed for various companies and technologies.

Register for the IP Strategies today

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