24 April 2008
President and CEO at Avantiq appointed to lead CPA's trademark division
St. Helier, Jersey, 24 April 2008-CPA, a leading provider of outsourced legal support services and the world's top intellectual property management specialist, is pleased to announce the appointment of Brigitta Best as Head of Trademarks. Ms. Best brings a wealth of experience in the trademark field, having developed a variety of search products and services for a global clientele.
"It has always been a dream of mine to offer the full range of non-legal trademark services to this profession, and I am very pleased that with CPA I have found the right partner to make this a reality", Best says. "I have been very impressed with the committed and enthusiastic team of trademark specialists within CPA. Clients can expect that, together, we will give trademarks the attention they deserve."
"The addition of Brigitta to our management team provides a clear voice for our trademark division," says Peter Sewell, chief executive of CPA. "She brings not only a great deal of practical trademark knowledge, but also a reputation for creativity and innovation in developing focused search solutions for a wide variety of clients across many industries."
At CPA, Ms. Best will focus on building the company's strong trademark division. She will keep her position as President and CEO at Avantiq, to ensure a level of continuity in the strategic partnership between the two firms. "This strategic alliance with Avantiq will allow CPA to offer an unparalleled search methodology to our clients", Sewell says. "CPA's and Avantiq's services certainly complement each other."
Ms. Best previously served as Executive Director for a well-known global IP legal and non-legal service provider. In 1995, she assumed responsibility for Imsmarq (an online trademark service founded in 1986), changing its name to Avantiq and focusing on both online and offline international trademark search services. She became sole owner of the company in 1998.
At Avantiq, Ms. Best and her team of search experts and information technology specialists developed the proprietary search and management platform INSPIRO©, now the premier online trademark search tool used by IP professionals globally.
Global trademark applications have soared in recent years, thanks to a growing awareness of the value of brands and other intellectual property assets. According to a study by Millward Brown, the five highest-valued global brands have seen an increase in brand valuation of between 15% and 39% since 2007. The rise in trademark applications has been particularly high in emerging markets. For example, the number of trademark applications in China has reportedly risen by 60% since 2003.
About CPA
With nearly a 40-year history of solving complex challenges for the legal community, CPA is a leading provider of outsourced IP, Litigation Support and Contract Management solutions. CPA's clients include leading law firms and corporations worldwide, and CPA has an exemplary record of providing tools and solutions to help them realise value by managing risk, cost and capacity. For further information about CPA visit: www.cpaglobal.comAbout Avantiq
Avantiq is a global trademark search specialist serving the trademark community, offering leading edge trademark online and offline search products and services. With a finger on the pulse of the IP industry, Avantiq sets new standards when it comes to the accuracy of more than 20 million trademarks in-house. Count on pinpoint-accurate searches conducted by highly qualified multilingual trademark search analysts and an innovative technology group.Media Contacts
Rob Stichbury, CPA+44 (0) 1784 4957571
rstichbury@cpaglobal.com
James Clasper, Brunswick Group
+44 (0)20 7404 5959
cpa@brunswickgroup.com
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