James Pearce has been hired as Vice President of Technology, where he will draw on his decade of experience in mobile telecoms to work alongside the development community, ensuring best practice.
dotMobi CEO Neil Edwards said that the Oxford MA Physics graduate, ‘Will add strength to dotMobi's initiatives, given his extensive experience working with mobile standards. We are looking forward to James leading dotMobi's new products and solutions to ensure the overall growth of the Internet on mobile phones. His work will support the continued growth of quality mobile content by providing the developer community with tools they need to build a faster and more reliable mobile Internet experience.’
One of Pearce’s tasks will be to manage the roll-out of ‘Go Mobile!’ – an initiative to offer free software tools to mobile Web developers, allowing them to create the most vibrant and flexible content.
Explaining the initiative, Edwards argued that the purpose of dotMobi was not merely to chalk up a roll-call of domains: ‘We brought in Go Mobile! very simply because we're not about selling lots of names, we're about getting content behind names.’ He said that operators were investors who ‘want traffic on their network. They don't get traffic without content.’
Since last year’s launch of the ‘.mobi’ top-level domain (TLD), the administrator has sold over 370,000 domains, with major names like Rolls Royce signing up. Edwards says: ‘It's more than we expected – we thought we'd actually be at about half these numbers. We're very pleased.’