The corporate focus of the event will give managers plenty of scope on how powerful legal strategies can generate profits as well as paperwork.
Day One’s highlight will be the session, Challenging Online Intellectual Property Abuse, in which brand owners will learn about the most effective methods of securing IP on the Web; the key factors to consider when constructing a successful online risk management strategy; the value-adding potential of helpful technologies; and the effective use of technology in an integrated IP surveillance programme. Other major presentations of 13 June will be an international IP crime and security management update, and the invaluable ‘how-to’, Creating the Perfect Corporate IP Risk and Security Management team, delivered by Novartis corporate security chief, Andrew Jackson, and Burrill Green’s Geoffrey Gillion.
Of the Online session, Philippa Edward of trademark monitoring firm, TMDS, says: ‘The internet is a challenging environment for brand owners and any practical advise on how to structure a cohesive plan of action will be invaluable. Of course its not just about what you do when you find an infringement but also about what technology you use to identify potential infringers in the first instance; solutions vary enormously in cost and affectiveness so its really important you understand what it is you are paying for and how you will apply this to your stated goals.’
14 June’s agenda will be split between Creating Significant Business Value Through IP Security Management and an item on the role of the lawyer on the global stage. The first session will clue delegates up on how IP security management fits into an overall corporate security strategy, and which surveillance and investigation techniques are most effective for securing IP; the second will give counsels hints on how the legal arm of a business should work with other departments and – for the heavy hitters out there – the most aggressive legal strategies available to business will be defined.
Day Two will also include a special address on the power of lobbying, and educational seminars will be spread across the entire programme. The IP Crime Congress is supported by the Finnish Ministry of the Interior, the European Round Table of Industrialists (ERT) and the International Security Management Association (ISMA). IP Review Online will keep an eye on its 2007 sessions for any significant announcements.