The legal heads managing IP protection for UK football teams believe that collaboration between clubs is the key to brand enforcement. Ronald Crawford, IP and brand protection manager at Arsenal Football Club, has the inside track. By Emma Jones
Like many UK football clubs, London-based Arsenal Football Club had not given much weight to intellectual property (IP) protection in its formative years. All that changed in 2002 when it infamously took street trader Matthew Reed to court for selling unofficial Arsenal merchandise outside the club’s old ground, Highbury, and passing off its UK-registered trademarks ‘Arsenal’, the club’s cannon logo and its crest device.
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