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GUCCI BATTLES AGAINST THE RISE IN COUNTERFEIT GOODS
Gucci battles against the rise in counterfeit goods
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     14 May 2010

How does a luxury brand manufacturer enforce its intellectual property rights against counterfeit activity? General counsel and global head of legal and corporate affairs Daniela Della Rosa outlines the strategy at Gucci to Jonathan Ames

Litigation/ IP Management/ Trademarks/ Internet & e-Commerce

The sedate Renaissance city of Florence may be thousands of miles west of the crowded metropolis of Beijing, but China is increasingly occupying the mind of Daniela Della Rosa. As general counsel and global head of legal and corporate affairs at luxury fashion brand Gucci and its affiliates, Bottega Veneta and Sergio Rossi, the Italian lawyer sees the People's Republic of China as both an opportunity and a threat for her employer.