Trademarks
This year’s get-together of trademark professionals at the Annual Meeting of the International Trademark Association (INTA) looks set to be the biggest yet...  »
Law firms have traditionally been reluctant to spend time or money on strategic branding exercises. But James Edsberg argues that a successful brand encapsulates more than a law firm’s visual identi....  »
Five tips for best practice IP asset management...  »
Is the proposed Anti-Counterfeiting Trade Agreement a legitimate method of IP protection or an insidious threat to personal freedom? INTA’s 2008 president Rhonda Steele offers the business perspecti....  »
Before your law firm undergoes a corporate re-brand, take a look at our checklist and avoid making the most common branding mistakes...  »