Coca-cola may have been endorsed by some big names, but none was as dedicated as the actress Joan Crawford was to the company’s greatest rival. From 1955 to 1973 she worked as a publicity executive for Pepsi, and in 1959 she took her fourth husband’s place on the board following his death. He had been Alfred Steele, the president of the company.
Crawford’s crowning achievement at Pepsi was winning the Sixth Annual ‘Pally’ Award, for the employee contributing most to company sales. Thereafter, she displayed the bronze Pepsi bottle next to the Oscar she had won for her role in Mildred Pierce.