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Case Studies

Investors and Research Organisations

Patent Landscape analysis helps win multi-million pound investment

A CPA client identified a new opportunity in a specific technology area, working with key industry leaders but required some scientific and quantitative research to help support business decisions. CPA performed an extensive patent landscape analysis where key players and lead thinkers were identified and emerging trends were outlined. The patent landscape report was utilised during the due diligence process which lead to the investment of millions of pounds into the new venture.

Patent Agents and Law Firms

Banner Witcoff Ltd - Patent Due Diligence

CPA has produced several capsule patent intelligence reports for the Firm, which have been used in conjunction with patent due diligence analyses for their clients. In addition to their practice of determining scope and validity, Banner also used patent analytics trends to identify potential litigation issues, assess value and risk and to provide value-add insight about a transaction as supporting material in their opinion work.

“CPA's patent analytics services have allowed us to quickly organize and then analyse large amounts of information. The reports and graphics included in the reports have also been helpful when describing the scope of patent portfolios to business executives”. (US Patent Attorney, Banner Witcoff Ltd)

Zacco – Patent Analytics as a value added consulting tool for attorneys

Zacco has been one of the key users of CPA’s patent analytics capabilities since joining the CPA strategic alliance network. Patent intelligence reports have been produced for existing and prospective clients in all the Scandinavian countries for business strategy meetings, portfolio audits, competitive landscape evaluation, marketing material and new client presentations. The report format was modified to meet Zacco’s exact needs.

"We have been providing new and existing clients with competitive patent analytics reports since early 2005. Our client's find the reports a value add to Zacco's traditional services and allows us to work more closely with our clients on commercial focus." – Zacco Norway AS

US Attorney Firm – Benchmarking of patent portfolios secures multi-million dollar contract

CPA produced a competitive patent intelligence report for the firm’s prospective client and its five biggest competitors. A team of patent attorneys used the study in the pitch to the client to further strengthen and demonstrate their understanding of IP as a strategic business tool. The firm’s ability to demonstrate the client’s competitive IP position in the industry was a major factor in them winning a multi-million dollar with the client.

European Attorney Firm – Country analysis and mapping of patenting trends

CPA’s patent analytics was exploited to gain an understanding of the key players, top patent filers, and general trends in one of the world’s leading IP markets. Through advanced analysis of a large quantity of patent and commercial information the client was able to identify the right business strategy for improving their business in this market place.

"There are a number of Agent and Law firms who are starting to use IP analytics to strengthen their own commercial operations. They are following the advice they normally give to their clients." – Jason Resnick, Manager CPA IP Analytics

Content for international conference

An international patent firm used patent analytics as a marketing tool by producing an in-depth report authored by key partners and which was launched at an international Biotechnology conference. This report became front-page news in a leading financial publication. CPA worked together with the client to generate the patent analytics information for the analysed technology areas, which included identifying the patenting trends and generating the graphics for the report.

Multinational and Corporate Clients

Pharmaceutical Industry – Investigation of new high technology market

The senior management of this leading European Pharmaceutical Company identified the need to evaluate the developments in a new emerging biotechnology field. CPA worked closely with the lead thinkers within the company to map the patent landscape and identify trends of defined market segments. The project delivered a detailed report outlining the key findings along with a presentation ready for the senior management. The scientists received the underlying patent bibliographic data, which was delivered in an intuitive format, in a database format allowing key patents with high number of citations to be investigated further.

Chemical Industry – Innovation trends and areas of future investment

A world leading chemical company had undergone a corporate restructuring and identified the need to increase investment into innovation to grow key market positions. Patent analytics was identified as a fundamental tool in this process to better understand new innovation trends in the market place and pave the way for the launch of new products and services.

CPA worked together with the client to provide a global IP centric view of the key business areas. An iterative process allowed key competitive innovation trends and benchmarks to be identified. The findings were commercially relevant and used by the management to enhance the overall corporate strategy.

FMCG Industry – Competitive mapping of patent landscape

The increased focus on IP asset management had lead to a drastic increase in spending on IPR within this world leading FMCG Company. Working with CPA, the company was able to establish the competitive patent position for each business unit in relation to their key competitors.

This allowed the management and R&D teams to benchmark their IP position against the trends in the industry and also focus their resources to neutralise competitors’ aggressive patenting activities. It also made it possible to align the IP department’s work with the business units’ strategy.

Oil & Gas Industry – Competitive forces in the market and supply chain

A leading service provider in the oil and gas industry wanted to monitor the patenting activities of their closest collaborators and leading research institutions. With the risk of knowledge transfer to competitors it was important to identify who was actively working with the competition.

The project looked at patent information along with commercially available financial information to identify those collaborators who were working together with competitors. It was revealed how an important supplier was at times patenting together with a competitor. The appropriate measures were taken to limit the risk of knowledge transfer to competitors.

Electronics and high tech Industry – Evaluation of acquisition target’s IP position

The management of this established Electronics Company needed to investigate the most appropriate acquisition target, in order to help the company improve its transition into new technology and ultimately maintain its market position. The most promising acquisition targets were identified and their patent and marketing positions were evaluated. Working together with the IP department, CPA evaluated the patent landscape of the identified acquisition targets and benchmarked their patents against each other. The competitive landscape and citation analysis also identified how licensees of core technology patents were further developing the technology. The M&A activities in recent years of the analysed companies were also analysed and together with the patent landscape allowed the Electronics Company to make the best commercial decision.

Additional Case Studies

Endorsements/Client Testimonials

"CPA's Patent Intelligence Reports are a treasure trove of strategic market insight. They should be an indispensable part of every company's IP management discipline." (Steve Lundberg Schwegman, Lundberg, Woessner & Kluth P.A.)

"CPA's patent analytics services have allowed us to quickly organize and then analyse large amounts of information. The reports and graphics included in the reports have also been helpful when describing the scope of patent portfolios to business executives". (US Patent Attorney, Banner Witcoff Ltd)

"Using CPA’s patent analytics report in a pitch to a key prospect meant our firm won business that is valued at $1 million USD/year" (US Patent Attorney)

"Very interesting, very impressed and good value for money" (CPA Representative Partner)

"Our firm is very excited about CPA’s patent analytics debut" (ROW attorney) "The [CPA Company report] has been very well received" (Corporate)

"Patent analytics allowed us to confirm many things we had been suspecting and also gave us some great insight into our industry as a whole." (ROW Corporate)

"The citation analysis is now a key tool for me to evaluate who is building on our IP and should be watched." (DE Patent Attorney)

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