Competitive Intelligence

CPA offers Patent Intelligence reports which reduce risk by quickly and easily revealing competitive threats to your patent protection.

Key Questions:

• How do you currently learn about your competitor's patenting activities and about any important new players entering your market?
• Is it important for you to know when a competitor either accelerates development in, or abandons, a specific technology?
• Would you like to know which competitors, are most frequently citing you, and perhaps even build a fence around, your core patents?
• How do you work with your New Product Development teams to mitigate the risk that their inventions could infringe on another company's IP?
• Do you find it difficult to quickly and easily summarize your technology assessments, or convey your R&D funding needs, to upper management?

Value Proposition: 

• Reduce risk - Interpreting competitors' intentions allows critical decisions to be made earlier. Savings can amount to $1Million/day/project
• Reduce risk, an in-depth look at the patent landscape can help you determine the safest and most fruitful areas to develop your products
• Provides an early warning of competitive threats, and changes in competitors R&D strategies
• Recognize rapidly emerging and potentially disruptive technology trends
• Identify existing technologies for a faster time to market without potential infringement risks
• Easy to understand, high impact reports to support your recommendations to upper management

Case Study:
Consumer Goods Industry – Competitive mapping of patent landscape. The increased focus on IP asset management had lead to a drastic increase in spending on Intellectual Property Rights at this world leading consumer goods company. Working with CPA, the company was able to establish the competitive patent position for each business unit in relation to their key competitors.

This allowed the management and R&D teams to benchmark their IP position against the rival competitors. What they learned from CPA's report, caused them to divert R&D funds to neutralize competitors' aggressive patenting activities. It ultimately made it possible to more closely align the IP department’s work with the each business units' strategy.