Competitive Intelligence

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Competitive Intelligence

CPA Global offers Patent Intelligence reports which reduce risk by quickly and easily revealing competitive threats to your patent protection.

Key Questions:

  • How do you currently learn about your competitor's patenting activities and about any important new players entering your market?
  • Is it important for you to know when a competitor either accelerates development in, or abandons, a specific technology?
  • Would you like to know which competitors, are most frequently citing you, and perhaps even build a fence around, your core patents?
  • How do you work with your New Product Development teams to mitigate the risk that their inventions could infringe on another company's IP?
  • Do you find it difficult to quickly and easily summarize your technology assessments, or convey your R&D funding needs, to upper management?

 

Value Proposition: 

  • Reduce risk - Interpreting competitors' intentions allows critical decisions to be made earlier. Savings can amount to $1Million/day/project
  • Reduce risk, an in-depth look at the patent landscape can help you determine the safest and most fruitful areas to develop your products
  • Provides an early warning of competitive threats, and changes in competitors R&D strategies
  • Recognize rapidly emerging and potentially disruptive technology trends
  • Identify existing technologies for a faster time to market without potential infringement risks
  • Easy to understand, high impact reports to support your recommendations to upper management

 

Case Study:
Consumer Goods Industry – Competitive mapping of patent landscape. The increased focus on IP asset management had lead to a drastic increase in spending on Intellectual Property Rights at this world leading consumer goods company. Working with CPA Global , the company was able to establish the competitive patent position for each business unit in relation to their key competitors.

This allowed the management and R&D teams to benchmark their IP position against the rival competitors. What they learned from CPA Global 's report, caused them to divert R&D funds to neutralize competitors' aggressive patenting activities. It ultimately made it possible to more closely align the IP department’s work with the each business units' strategy.