IP Portfolio Benchmarking

CPA's IP Portfolio Benchmarking service helps you assess the strengths and weaknesses of your patent portfolio against those of your competitors. Our analysis allows you to compare patenting activity which provides insight into competitor's R&D investment and marketing strategy. IP Portfolio Benchmarking can give you confidence that your patenting activity is giving you strength in the market, while assisting you with budgeting for patent prosecution and maintenance fee payments.

Key Questions:

• Do you know how your patenting activity compares to your key competitors?
• Are you confident you hold a position of strength in your portfolio in comparison to your competitors?
• How do you justify your expenditures for prosecution and administration to upper management?
• Do you know your competitors' trends in R&D expenditures?

Value Proposition:

• Know your patenting activity versus your competitors
• Have confidence that you have strength versus your competitors
• Understand competitors’ strategic direction by knowing where they are patenting
• Have valuable insight to assist with resource management/budgeting for maintenance fee payments, filing strategies and internal and external legal expenditures
• Giver upper management confidence in your activities by showing them visually where you stand versus your competitors

Case Study:
Medical Device Industry: Benchmarking patent position against your competitors – show management that your position is strengthening significantly. Client: Director, IP Portfolio, Medtronic The company had reams of business information on their industry and their competitors. Ultimately, however, their competitive position relies on the patents that they hold to support the products they manufacture. The company has a sophisticated patent department which can search and map their patents but there was little focus on doing so because their focus was on supporting new patent applications. A business unit manager wanted to get a better view of his business unit’s patent and those of his competitors. He thought the patent department was too close to its own portfolio and wanted to get a third party view. CPA produced this competitive industry study and the business unit manager was able to show his management that his patent position remains strong and is in fact leaving his competitors' behind.