Get to market faster

When it comes to building a successful business or ensuring competitive market share, having a bright idea is only the first step. Companies need to be able to implement their ideas into saleable products or services before they can even start to think about turning innovation into profit – and they need to be able to do so quickly.

However, in the race to bring a new product or service to market, it's easy to lose sight of which ideas are the most valuable to the company in terms of potential market impact; and then, worse still, delay taking action to secure the rights to protect them.

While products and services can take years to be developed, when it comes to launching them into the marketplace, IP departments are often involved at the last-minute, putting them under unexpected pressure to deliver results.

Case study: NuVasive

NuVasive's Chief Patent Counsel, Jonathan Spangler explains how their swift emergence as a leader in the spinal market has been fully supported by an IP strategy that uses CPA Global software and services to help release products to the market faster than its competitors.

That's why it's imperative that companies have the systems and resources in place not only to provide the legal rights to support product or service launches, but also to monitor their development from the initial idea to the finished concept.

Have the appropriate patent rights been registered in the right jurisdictions and at the right time? Do the applications include the requisite prior art? Are the marketing launches supported by appropriate trademark registrations in the right number of jurisdictions or classes? Could they infringe another company's registrations or are they distinctive enough to ensure consumer recognition?

And what about the administrative requirements of the process? How many companies have the staff, resources or systems in place to react instantaneously to the demands of the marketing department or business units, or to ensure the smooth registrations of the associated IP rights on time and to budget?

CPA Global's services can remove that burden from busy IP departments, helping to support product and services launches, irrespective of time or budgetary constraints.

IP management software systems, such as Memotech and FoundationIP, provide the structure and the system to collaborate with key stakeholders in marketing departments and business units, while building the IP Rights needed to support corporate innovation.

They also provide the vehicle for companies to outsource routine, but highly administrative functions such as docketing to CPA Global specialists, freeing up internal staff to concentrate on more strategic, higher-value activities.