Case Studies
How do you keep track of competition activity through IP rights?
A 16 point narrative of the presentation delivered by Bob Boad, Head of Trademarks for BP at the IP Leaders Forum in September 2007, which explores the subject of IP protection.
Working Together
Brands and their associated trademarks support the success of a product in the marketplace. However, maintaining and protecting the associated rights can be a complex and time-consuming process.
On the Ball
How does a successful football club protect and maintain its intellectual property? Emma Jones looks at the trademark strategy of Manchester United PLC to find out how the world’s most famous football brand protects its trademarks from infringement
Under one Roof
All too often CPA is thought of only for its patent and trademark renewals service. However, Helen Boydell, trademark marketing manager at CPA, explains how CPA’s portfolio of products and services unite as one integrated solution
Web of Deceit
The Internet can make a brand more visible and memorable to customers, but this doesn’t come without risks. Brands must be constantly monitored if they are to be safeguarded against on-line infringement.