Case Studies
How to Protect your Brand Online
the Internet provides an unrivalled method of communicating with customers, but it can all too easily be exploited, says Janet Satter thwaite of venable LLP. The answer is a sensible domain name and search engine policy that monitors for misuse of your IP
Watching the Web
BP employs more than 100,000 people across 100 countries, throughout six continents. With such an enormous global presence, monitoring BP’s reputation on the Internet is quite a task, as Mike Keogh, a senior trademark officer with BP, explains to Vicky Bamforth.
ebay: A Community Approach to Protecting IP
In the last decade, ebay has become one of the largest and best known internet auction sites, but while most are seling legitimate goods, the site remains a prime target for fraud. Robert Miller, ebay’s Senior Director of Legal Affairs, explains how ebay is rising to the challenge
The Importance of Being Translated
According to WIPO there has been a marked increase in worldwide trademark applications over the last 20 years. Milka Sculac Sennett from TMDS, explains the language issues trademark watchers encounter when reviewing official trademark journals from all over the world
3 Steps to Success
Protecting brands on-line can be a costly and often confusing venture, but a systematic audit, management and protection strategy can help better protect a brand’s reputation.