Case Studies
World Cup Fever
The 2006 FIFA World Cup™ recorded viewing figures in excess of 30 billion, giving companies the rare opportunity to promote their brands on a global scale. Unsurprisingly, protecting the associated IP Rights was high on FIFA’s list of priorities
Watch Your Marks
The Internet is beginning to dominate the world in which we live but it isn’t just information and services that can be found a mouse-click away. So too lurks the permanent danger of infringement to IP rights (IPR) by pirates and cybersquatters
The iPod: Clean and Simple
Unlike many things in life the desirability of a gadget depends on how small, clean and simple it is. Hence the success of the iPod. iPod is only one among Apple’s enormous portfolio of nearly 300 trademarks and over 50 service marks, but they are important ones.