By Claire Barker ‑ May 15, 2018
More than 10,000 global attendees will be heading to Seattle, Washington for INTA 2018 and we will be there too! Come and say hello to the team, we’ll be on booth #239, demonstrating the power of The IP Platform bringing together the technology, services and tools connecting the IP industry.
Outside of the exhibition hall, some of our IP gurus will be moderating INTA Table Topics. Table Topics are a great networking opportunity to discuss topics of interest over lunch or breakfast with a small group of like-minded professionals. Come prepared to join in on the conversation and share your thoughts.
Sunday, 20 May. Our IP product guru Jon-James Kirtland will moderate ‘What does technology enable your trademark department to do? What should you be deploying it for?’. Replicating a focus group environment, participants will have the chance to debate what is possible with technology, and what still requires human input. Get a head start by reading Jon-James’s thoughts on combating today’s international filings challenges with technology.
Monday 21 May. Our Trademark Protection expert Dawn Logan Keeffe moderates ‘A masterclass in renewals for trademark attorneys’. Trademark professionals understand renewals are often seen as the sole responsibility of administrators and paralegals, but Dawn will reveal how attorneys and administrators/paralegals should work closely together over a trademark’s lifespan. Dawn has worked in the IP industry for more than fifteen years and is an expert in IP protection, with a focus on utilising trademark portfolio maintenance and management. You can learn more about Dawn’s IP career and journey in her blog: A sit down with Dawn Logan Keeffe.
Wednesday 23 May. Known by almost everyone at INTA(!), Jayne Durden – our VP of Solutions Marketing and Strategy – will be moderating on ‘Mergers and acquisitions: the top five do’s and don’ts’ – helping trademark professionals navigate the complicated landscape of merging companies. Find out more on how to manage deals worth billions of dollars with the results often dictating the long term fortunes of companies. Also on Wednesday, Jayne will moderate Managing Trademarks Clutter in a Busy ‘Internet of Things’ World, exploring the key challenges of trademark clutter, and discussing potential solutions. Jayne recently contributed a Trademark Lawyer article on empowering trademark teams for global brand protection.
You can also meet Jayne at our booth to discuss the results of our comprehensive survey – uncovering the IP lawyer of the future. Conducted in collaboration with Managing IP and leading market research company B2B International, the survey findings offer a clear insight into the legal challenges IP professionals face in a fast-paced, ever-evolving IP-led economy. Make sure to stop by booth #239 for your free copy of the survey.
We hope to see you in Seattle!
April 17, 2019
With the recent case of Lego's IP theft case against Longjun Toys, SVP Javier Diez-Aguirre investigates the value of pro...Read more
January 3, 2019
A Lawyer Monthly article on some of the most high-profile trademark disputes of 2018 got me thinking about some of the c...Read more
August 15, 2018
Who would have thought that a four-part chocolate bar could lead to a ten-year trademark battle? Yet somehow the KitKat ...Read more