COMPETITIVE BENCHMARK
KNOW YOUR MARKET

Our customised Competitive Benchmark studies address specific questions regarding the IP portfolios and R&D strategies of your key competitors, either independently or relative to your own market position.

We can focus on specific technologies or industries and assess differences in R&D and IP strategy, as well as provide side-by-side analysis of geographic protection, invention velocity and other custom metrics.

Armed with this information, you can focus on innovating in areas that will be both on-trend and profitable in the future, while quickly adopting more proactive strategies in response to changes in your competitors' areas of focus or market movements.

Understanding your competitors in highly accurate detail, constructed from your viewpoint rather than the neutral view of a typical market review, means you can identify threats to your market share and discover strategic gaps ripe for exploitation.

Insight

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Using data, in-depth analysis, and clear, persuasive visualisations to create powerful actionable intelligence.

Unquestioned expertise

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More than 250 technologists and IP experts providing expertise across all technology sectors, supported by a separate dedicated data science team.

Leveraging our experience

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A broad knowledge of different companies’ technology practices and market dynamics, from our history working with hundreds of customers across a broad range of industries.

FEATURES

Focused Analysis

On a specific set of companies or other entities.

Filtered

For specific technologies or industries, as most companies do not align 100% in terms of commercial focus.

USE CASES

Assess differences in R&D strategy, areas of R&D investment or differences in IP strategy. M&A due diligence or M&A target assessment. Assess supply chain ecosystem for dynamics: customers, suppliers or potential partners.

SIDE BY SIDE ANALYSIS*

BY TECHNOLOGY

Using custom-created taxonomies to illustrate the R&D environment from your organization’s point of view.

Of geographic protection levels

Identify your competitors’ strategic, as well as more speculative, fields.

Of invention velocity

Identify strategic changes in your markets.

*Other custom metrics at client request

MORE INFORMATION AND PRODUCTS

SAMPLE REPORT

‘Like’ To Know Your Competitors R&D Strategy?

See a sample competitive intelligence report for Facebook

 

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