Blogging from IGNITE! 2018, Simon Webster talks of the importance of understanding customer needs in order to make manifesting ideas simpler, faster and easier.

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Simon Webster introduces CPA Global Ignite! 2018 line-up and shares his enthusiasm for the opportunity to meet and learning from CPA global customers across the globe.

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As the decade-long KitKat trademark battle continues, Simon Webster looks at the evolution of the case, and its implications for trademarking across the EU.

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Simon Webster discusses the impact of counterfeit goods on global economies and how, as counterfeiting gets easier, technology is helping to monitor infringements.

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In his new blog, Simon Webster discusses how collaboration, within a company or with individual innovators around the globe, will drive the next generation of ideas.

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IP has become the new business currency. Simon Webster discusses how the business landscape in the digital age will reward the best ideas and imagination.

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The new frontier for idea generators are countries that offer a large home market, and are backed by government policy that support innovation. Simon Webster discusses which countries are creating an ecosystem that fosters innovation.

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Simon Webster shares his fascination with the evolution of the mobile industry. A critical part of the innovation journey has been the creation and licensing of intellectual property.

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Local support is an important part of CPA Global’s delivery for customers. Simon Webster discusses the importance of delivering global customer support, locally and the recent announcement of the opening of CPA Global's Milan office.

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