As the decade-long KitKat trademark battle continues, Simon Webster looks at the evolution of the case, and its implications for trademarking across the EU.

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We spoke to IP law firms and corporates across the world and interviewed CEOs and patent and trademark attorneys to answer the question: how can law firms better serve their clients in the IP industry?

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How are technologically adept trademark teams better placed to meet the needs of today’s globally connected brands? Jon-James Kirtland in his new blog discusses how technology can help trademark teams and key considerations for trademark professionals looking to adopt new technology.

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More than 10,000 global attendees will be heading to Seattle, Washington for INTA 2018 and we will be there too! Come and say hello to the team.

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Trademark teams must increasingly respond to the challenge of increased trademark clutter, and evaluate the difficulties surrounding the protection of IoT technology. At INTA, Seattle, Jayne Durden will moderate a table topic on this issue. In her new blog, she shares some of the questions to be discussed at this session.

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It is universally acknowledged that an IP portfolio contributes significantly to the value of a company, with estimates suggesting that up to four fifths of corporate value can be based on intangible assets such as patents and trademarks.

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We asked Jayne Durden, VP of IP Solutions Architecture, how a law firm can make the journey from trademark strategy to successful implementation.

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We spoke to Jon-James Kirtland, Product Manager at CPA Global, about the current state of filings and what IP professionals can hope for from the future of IP management.

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The future of trademarks will be a central theme at INTA 2017 – the 139th International Trademark Industry’s annual meeting, held this year in Barcelona, Spain.

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