It’s a constant challenge: How do you gather all the relevant patent data necessary to address your key questions using only the resources and time you have at your disposal? And how do you filter that data down to what matters most quickly enough to make a decision—and without falling into the trap of information overload?

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As markets and technologies become increasingly interconnected, today’s business leaders and innovators face more complex decisions than ever—and, subsequently, a growing need for “perfect information.”

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Live from INTA 2019 in Boston, CPA Global CPMO Melanie Fitzpatrick looks at why data is such a powerful asset in IP management.

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