Businesses must turn a profit to survive, but the vision behind what you offer the market is ultimately what drives your business strategy, and by extension your direct investment.
That vision is often achieved by proprietary technologies and trade secrets – the things that only you can offer, and that enable you to distinguish yourself in the market. But that’s just the tip of the iceberg. In this white paper we hope to show you various strategies to maximise your intellectual property return on investment.
In this paper learn:
- 20/20 IP business vision: the necessary insight for well-reasoned strategies
- Three IP business strategies, each serves a very different purpose
- Calculating IP value, and how to reap the rewards
- and more