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THE RISE OF THE NON-TRADITIONAL COMPETITOR

January, 2018

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Today’s products are becoming increasingly complicated, requiring more technology to form a “complete solution” for the consumer.

Traditional, stable markets are being disrupted by new technologies. Companies from traditional markets are finding themselves backed into a corner. The bar is being raised fast.

This paper conducts an example comparative analysis between traditional competitors (TCs) and non-traditional competitors (NTCs) in the automotive industry.

In this paper:
  • Side-by-side patent analysis of the top traditional and non-traditional players in the automotive industry
  • Who is focusing on what: Understanding the technologies each company filing on can give insight into their future direction.
  • Analysis takeaways and emerging patterns

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