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COMPETITIVE BENCHMARK
Help Clients Know Their Markets

    Our customised Competitive Benchmark studies address specific questions regarding the IP portfolios and R&D strategies of your clients’ key competitors, either independently or relative to their own market position. Provision of such insights supports your efforts to continually add more value for your clients.

    We can focus on specific technologies or industries and assess differences in IP and R&D strategy, as well as provide side-by-side analysis of invention velocity, geographic protection and other custom metrics.

    Armed with this information, you can help your clients focus on innovating in areas that will be both on-trend and profitable in the future, while quickly adopting more proactive strategies in response to changes in their competitors’ areas of focus or market movements.

    Understanding their competitors in highly accurate detail, constructed from their viewpoint rather than the neutral view of a typical market review, means you can add even more value: help clients identify threats to their market share and discover strategic gaps ripe for exploitation.
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    Insight

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    Using data, in-depth analysis, and clear, persuasive visualisations to create powerful and actionable intelligence.

    Unquestioned expertise

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    More than 250 technologists and IP professionals providing expertise across all technology sectors, supported by a separate dedicated data science team.

    Leveraging our experience

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    Wide knowledge of different companies’ technology practices and market dynamics, from our history working with hundreds of customers across a broad range of industries.

    FEATURES

    Focused Analysis

    On a specific set of companies or other entities.

    Filtered

    For specific technologies or industries, as most companies do not align 100% in terms of commercial focus.

    USE CASES

    Assess differences in R&D strategy, areas of R&D investment or differences in IP strategy. M&A due diligence or M&A target assessment. Assess supply chain ecosystem for dynamics: customers, suppliers or potential partners.

    SIDE BY SIDE ANALYSIS*

    BY TECHNOLOGY

    Using custom-created taxonomies to illustrate the R&D environment from your client's point of view.

    Of geographic protection levels

    Identify your clients' competitors’ strategic, as well as more speculative, fields.

    Of invention velocity

    Identify strategic changes in client markets.

    *Other custom metrics at your request.

    MORE INFORMATION AND PRODUCTS

    SAMPLE REPORT

    ‘Like’ To Know Your Competitors R&D Strategy?

    See a sample competitive intelligence report for Facebook

     

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