Our customised Competitive Benchmark studies address specific questions regarding the IP portfolios and R&D strategies of your key competitors, either independently or relative to your own market position.
We can focus on specific technologies or industries and assess differences in R&D and IP strategy, as well as provide side-by-side analysis of geographic protection, invention velocity and other custom metrics.
Armed with this information, you can focus on innovating in areas that will be both on-trend and profitable in the future, while quickly adopting more proactive strategies in response to changes in your competitors' areas of focus or market movements.
Understanding your competitors in highly accurate detail, constructed from your viewpoint rather than the neutral view of a typical market review, means you can identify threats to your market share and discover strategic gaps ripe for exploitation.
