By CPA Global News ‑ June 10, 2020
Ben Geller joins to lead new global marketing function
JERSEY AND AUSTIN (TX), 10 JUNE 2020: IP technology leader CPA Global today announces the appointment of Ben Geller as Chief Marketing Officer.
Based in Austin, Texas, Ben will take responsibility for CPA Global’s new global marketing function, optimizing existing platforms and leading the group’s increased investment in digital marketing. Ben’s experience in agile marketing operations and customer platforms – leveraging data and intelligent analytics – will ensure CPA Global customers and the broader IP community are better connected and engaged.
Prior to joining CPA Global, Ben held the position of Vice President, Marketing at Liquibase. He brings extensive experience to the company, previously holding executive positions at category-leading software and technology companies including Troux Technologies and Alcatel-Lucent (acquired by Nokia). Ben holds a BBA in Management Information Systems from the C.T. Bauer College of Business at the University of Houston.
Melanie Fitzpatrick, Group Chief People & Brand Officer at CPA Global, said:
“CPA Global has an ambitious growth strategy as part of our vision to bring about Frictionless IP, and that relies on us continually evolving our solutions and improving market effectiveness. Marketing is key function supporting that strategy and Ben will be integral to its delivery through engaging and communicating with our customers to better understand their needs and their expectations of dealing with us as the market leader in the IP management industry. We look forward to having Ben on the team.”
Ben Geller, CMO at CPA Global, added:
“It’s an exciting time to be joining CPA Global. The world is going through a period of unprecedented disruption, and it has never been more important to help our customers and prospects protect the ideas which make our world a better place to live and work. I am excited to be joining a passionate, creative and collaborative team to help tell our story, build on past success, further enhance the customer experience and trust in our products, and accelerate future growth.”
The addition of Ben to the CPA Global team follows the appointment of Paul Woolf, who joined as Group CFO and Chief Operating Officer earlier this year, and David Cramer who has joined as CEO Software and Data Division.
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