Exploring the future of IP technology at a glance
This study helps readers understand how IP Technology is evolving, and the specific challenges and pain-points experienced by today’s IP professionals.
In Summer 2015, we began a deep and detailed study of our competitive landscape to understand how our category is evolving.
Our aim was to conduct a deep dive on the issues and opportunities our sector is currently facing. But we also wanted to get closer to our customers and prospects than ever before. To build an intimate understanding of the specific challenges and pain-points experienced by today’s IP professionals.
Examine the internal and external influences
Help you understand the people behind the profession
Identify three areas where support is required