Man vs machine. Which holds the key to acquiring the best IP Intelligence?
In this webinar, Emma Roubtsov, Sales Engineer Director, and Ed White, Vice President of Technology Intelligence, present their cases for each.
In this webinar, discover:
- The argument for machine: The IP researcher is over. Software algorithms can review more data, in less time – generating results to reliable and repeatable standards every single time.
- The argument for man: The role of the IP researcher has never been more important. The advantage made available by technology can only be realised with the creative guidance and contextual interpretation of skilled search professionals.