The new business norm: Driving IP value
As the role of IP quickly evolves, organisations must understand IP’s relevance to business decision making and business process.
New trends are transforming IP management from a back-office practice into an essential business process that can drive insights to accelerate growth. Businesses that can adapt to the new environment with modernised tools and techniques are gaining a significant advantage in the marketplace and increasing their value through better investments and better competitive intelligence.
This webinar covers: