INTELLECTUAL PROPERTY ROI: TRANSFORMING INTANGIBLE ASSETS INTO TANGIBLE PROFITS
Businesses must turn a profit to survive, but the vision behind what you offer the market is ultimately what drives your business strategy, and by extension your direct investment.
That vision is often achieved by proprietary technologies and trade secrets – the things that only you can offer, and that enable you to distinguish yourself in the market. But that’s just the tip of the iceberg. In this white paper we hope to show you various strategies to maximise your intellectual property return on investment.
In this paper learn: