profitability and progress
The priorities of intellectual property (IP) law firms and their corporate clients are drifting apart.
Increasing competition has firms focused on costs and profitability; their clients are intent on getting more value out of their engagements. Bridging the gap will require IP law practices to rethink how they go about meeting their clients’ expectations.
A recent study by CPA Global, B2B International and ManagingIP magazine compared the perspectives of IP law firms and their clients. It explored the forces driving each of them, their plans for the next three years, and how they feel about innovation and transformation.