Jane Ni Dhulchaointigh grew up on a farm in Ireland and attributes this upbringing to her innovative thinking. Afterall, if you’re stuck in a remote location and something goes wrong, you have to solve it yourself.
At 23, Jane moved to London with plans to become a product designer. She wanted to create a product that would fix things she already owned, rather than buying replacements. Initial prototypes of Sugru – which got its name from súgradh, the Irish word for play – were enthusiastically received.
She linked up with co-founder Roger Ashby, now Sugru’s Chairman, and spent two years perfect the product’s formula in a small lab. Once the first successful results had been achieved, and the patents filed, more investment followed. However, funding was low and development slowed, exacerbated by the recession. Eventually a private investor put in just enough to launch Sugru independently. After landing some positive press coverage, the first 1000 packs of Sugru sold out in six hours. Investors were now very interested and a new influx of money helped build a factory and a team.
Sugru is now stocked by major retailers in the UK and USA. Today there are Sugru users in 175 countries around the world.
"There’s far too much waste in the world. What if I could fix and improve and reimagine the stuff I already have to make it work better for me?"
— Jane Ní Dhulchaointigh