Some of the most life-changing innovations come from personal needs. Mandy Haberman’s third child, Emily, was born with a feeding problem due to a cleft palate. Despite having no previous experience in business or innovation, she decided to create a new product.
To help her daughter and other children with sucking difficulties, Mandy invented the Haberman Feeder – a cup designed to simulate breast feeding. Unfortunately, companies were not interested in the invention, turning Mandy away.
Seeing the benefits of the Haberman Feeder for herself, she remained dedicated to commercialising the product. She set up her own company, selling the Feeder to hospitals and parents by herself. Her success means the cup is used in hospitals across the globe.
Mandy has also invented the Anywayup Cup – a no-spill cup that sells tens of millions of units per year. The idea came to her when she was at a friend’s house. A toddler ran in, spilling juice everywhere, and she thought there had to be a better way. She set about inventing a completely non-spill trainer cup that sealed by itself when it left a child’s mouth. These two award winning inventions are Mandy’s legacy to her daughter.
"Business involves risk. Sometimes you just have to be brave and go with your gut instinct."
— Mandy Haberman