By Edmond White ‑ September 1, 2016
BREAKDOWN OF A TECHNOLOGY INTELLIGENCE STUDY
The fast-paced technology evolution is the hallmark of our times. Innovation changes the world. Telecommunications have fundamentally changed political discourse. Constant medical innovation means we live 50 days longer every year. Think how much more this enables us as a society to achieve.
But how do we keep up with what’s going on? In a world of fragmented media, with so much new information entering the public domain daily, how do we know what’s really happening out there?
The work of the Innovation Intelligence Services team at CPA Global is to assist IP professionals in navigating the ever-changing landscape of modern technology and innovation.
Our global team is made of experts in patent information, a broad, deep and rich data source, laden with insights that can be harnessed for commercial advantage. Here’s why:
1) Patents are inherently commercial. They exist because a patent owner wishes to preclude someone else from monetarily benefiting from their innovation.
2) Patents are also deeply technical documents containing exceptionally detailed information on materials, uses, mechanics and benefits.
Put the two together and you have a uniquely reliable data source that links the worlds of commerce and technology together. Moreover, patent information offers data of sufficient resolution, providing penetrating insights and clues about the future of both technologies and markets.
It does, however, come with a snag. Patents are complicated. They have nuance that crosses legal expertise with data science and commercial implication. So figuring out exactly how to use that information in your day to day business can prove challenging, even for the most accomplished professionals.
Our recent Technology Intelligence report on Commercial Manned Spaceflight is an example of the type of macro and micro insight which patent information can deliver within a specific industry.
Our process to create a report revolves around deploying the right expertise at the right point of the IP lifecycle. It all begins with a detailed brief. Typically, we connect directly with experts within our customers’ organisations to work through their objectives to effectively scope the exercise. Once we’re clear on the desired outcomes, we create initial data collections. We use rigorous patent search techniques, very similar to those performed at the patent office during examination procedures, but with the added advantage that our searches have additional tools and data sources at their disposal. Plus, many have the benefit of on-the-ground experience in the industries we serve.
We review the technical data and content that our clients want. This is a time-consuming but important process as it creates very accurate results, and means that our data collection is structured specifically for the output the client is trying to create. Further, we use our client’s terminology. Do you call it 3D printing or additive manufacture? Is it a joist or beam? An optical sensor or a light barrier? These differences seem trivial but are an amazing obstacle to fast comprehension for an audience that is looking to advance technology intelligence into actionable insight. We’re also accomplished taxonomists, meaning that our people have superlative skills in organising information to make it easier to navigate.
Our search professionals go further. They delve deep into the detail, accessing additional information sources that enable them to answer contextual questions around financial data, research publications, legal data, product announcements, start-up funding and much more.
Only when data curation is complete do we move on to provide an analysis which layers in value with a narrative of observations, connections and insights. Our commentary is focused on the specific questions our clients pose, so that each report is customised to the business decision that it is intended to support.
RIGHT INTELLIGENCE, RIGHT TIME, RIGHT RESULT
Most firms realise the challenges in front of them. Most firms have a grasp of the competitive ecosystem, most of the time. However, in an era of constant change, information that was valid last quarter or last month can quickly become out of date.
If a competitor acquires a small technology start-up, you might want to understand why. If a competitor start-up is growing at 500% a year with a technology that could undermine your current business model, you probably want to know the detail. You need to know the impact that external changes could have on your current R&D programs and you need that intelligence ahead of your competition. What can you do about it?
CPA Global’s Innovation Intelligence Services combine deep and broad expertise from a number of fields – technology, data science and more – empowering you to deploy and focus the resource at any time and in any area that holds specific commercial interest for your business.
INTELLIGENCE YOU CAN TRUST
Being informed across your organisation is as important as being correct. Making sure that key information gets into the right person's hands (and in the right way) inherently multiples its value.
Whilst R&D is the traditional audience for technology information, we understand that this knowledge is increasingly being shared with strategy teams, corporate development and even the C-suite. The way information is packaged matters more and more. So, using visuals and stories that are designed for quick insight, as well as providing the deep statistics to back them up, is very much worth the investment.
At the same time, R&D organisations have deep knowledge about their technologies and products, but not necessarily the skillset to gather information that can help them make strategic decisions, or even to construct the right questions.
The detrimental risk businesses face during this crossover of expertise (the cloistered nature of knowledge itself), is that decision making falls between the cracks, adversely affecting the business as a whole.
Deploying a resource that knows the market place in detail and assesses it through a specific set of pre-agreed lenses means you get the insight you need to move your innovation strategy and projects forward.
Our Innovation Intelligence group gives you resources on tap which can empower your teams to move seamlessly towards their shared goals.
To see our Innovation Intelligence in action, take a look at a sample, our report on Commercial Manned Spaceflight.
Want to learn more? Let’s connect. Contact firstname.lastname@example.org.
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